What We Do

Phelps Total Market is an integrated marketing communications firm
specializing in reaching today’s diverse marketplace. We have a keen
understanding of ethnic lifestyles, habits, buying behaviors and language
preferences of the diverse target audiences of the U.S. We’re uniquely positioned
to deliver integrated marketing campaigns that include diverse audiences as an
organic part of the community, rather than as individual niche groups.

The growth of ethnic populations in the U.S. has caused marketers to look
beyond their general market audiences. While advertising agencies typically allow
marketing plans to be structured around one consumer segment, Phelps Total Market
is based upon identifying insights and developing a singular marketing strategy based
on the population of a region. Our approach facilitates connecting brands with
the diverse consumer audiences with a single overarching marketing objective.

Phelps Total Market is an independent,
certified minority-and women-owned agency.

How We Do It

Our marketing communications for cross-cultural
audiences effectively balance the complex cultural
elements that set the market in motion.

Ethnic relevance
The crossing of cultural lines
and levels of assimilation
Effects of general market communications
reaching and influencing ethnic audiences

At Phelps Total Market we ensure that all
communications speak with one voice
across cultures and languages.

Core Capabilities

Phelps Total Market has the ability to develop
strategic and culturally relevant communications for
consumers that win hearts, minds and market share.

Integrated Marketing Communications:

Original creative development

Transcreations and translations

Media planning and buying

Online marketing

Broadcast, radio, print and digital production

Direct response

Public relations


Our Work

Southern California Gas Company – Multilingual CARE Campaign
Connecting cross-cultural audiences with an integrated campaign, promoting ways to reduce natural gas bills