What We Do

Phelps Total Market is an integrated marketing communications firm specializing in reaching today’s diverse marketplace. We have a keen understanding of ethnic lifestyles, habits, buying behaviors and language preferences of the diverse target audiences of the U.S. We’re uniquely positioned to deliver integrated marketing campaigns that include diverse audiences as an organic part of the community, rather than as individual niche groups.

The growth of ethnic populations in the U.S. has caused marketers to look beyond their general market audiences. While advertising agencies typically allow marketing plans to be structured around one consumer segment, Phelps Total Market is based upon identifying insights and developing a singular marketing strategy based on the population of a region. Our approach facilitates connecting brands with the diverse consumer audiences with a single overarching marketing objective.

Phelps Total Market is an independent, certified minority-and women-owned agency.

How We Do It

Our marketing communications for cross-cultural audiences effectively balance the complex cultural elements that set the market in motion.

Ethnic relevance
The crossing of cultural lines and levels of assimilation
Effects of general market communications
reaching and influencing ethnic audiences

At Phelps Total Market we ensure that all
communications speak with one voice
across cultures and languages.

Core Capabilities

Phelps Total Market has the ability to develop strategic and culturally relevant communications for consumers that win hearts, minds and market share.

Integrated Marketing Communications:

Original creative development

Transcreations and translations

Media planning and buying

Online marketing

Broadcast, radio, print and digital production

Direct response

Public relations


Our Work

Southern California Gas Company – Multilingual CARE Campaign
Connecting cross-cultural audiences with an integrated campaign, promoting ways to reduce natural gas bills